Last year was not a great year for the market of Austin, Texas according to CoStar data. The rolling 12 month revPAR change was -6.10% year over year. Our client, the Colton House Hotel, however fared much better.
Understanding that there are multiple factors that go into hotel performance, it is important to us at Rate Yield to back out market performance when evaluating the ROI of our system. In the case of the Colton House Hotel, we see that the revPAR growth of the hotel outperformed the revPAR growth in the market in all but two months. While the hotel has been using Rate Yield for multiple years, the new management company revisiting the configuration of the RMS contributed to the hotel's exceptional performance.
Zaira Aahz, revenue manager at Columbia Hospitality had this to say about Rate Yield:
“Rate Yield’s configuration options and intuitive interface allows us to adapt our pricing strategies with precision and frequency, ensuring we remain competitive in Austin’s constantly shifting market.”
These results remind us of why we got into the business. Maintaining competitiveness and favouring hotel performance and strategy over a demand-focused approach keep our clients ahead of the game. We are excited to watch what the Colton House is able to achieve with Rate Yield and Columbia Hospitality!
