Riôtel Percé, an 80-room hotel & suites located by the sea in Gaspésie has been using Rate Yield for revenue optimization since 2020. This seasonal property is open from May to October each year with the peak months being July and August when occupancy rates are above 90%.
With the exception of 2020 when the months of May and June suffered due to the pandemic closures, the property has consistently shown positive growth year on year, even reaching 16% revenue growth in 2024, representing a shocking 47% growth when compared to the pre-pandemic (and pre–Rate Yield) revenue numbers of 2019.
Where Rate Yield is most effective with this property is the impact on ADR growth. Because of the limited season and the historically high occupancy performances in July and August, occupancy is not a lever that can easily be pulled to increase revenue. Rate Yield is an effective tool for this hotel as the market leader in Percé to push the limits of the boundaries set by biases founded in historical trends.
A quote from the hotel owner, Mr. François Rioux:
Rate Yield has been invaluable for our hotel chain to grow our revenues across all properties. In a market like Gaspesie where most properties are open seasonally and dynamic pricing is in its infancy, Rate Yield has helped our hotels to remove bias from our pricing and to grow our revenues beyond what we could have imagined. As we continue to grow our hotel operations we plan to continue to work with Rate Yield.
The success of Riôtel Percé speaks to the flexibility of Rate Yield to adapt to all market dynamics to optimize revenues for hotels of all sizes. We are grateful for our partnership with the hotel group and look forward to shattering more records as both companies grow.
